While the prospect of eliminating a real estate agent’s commission from a future sale of your home might sound very appealing, this is something prospective sellers should give a second thought to. Selling your home can be quite complex, where the services of a knowledgeable REALTOR® or professional could come in quite handy.
This process typically takes time and patience, an understanding of local trends and conditions as well as negotiating skills, just to name a few. By having these skill sets, a real estate agent can properly price your home to showcase it in any market.
If you’re attempting selling your home, there are many reasons why it’s more beneficial to have a real estate agent in your corner. A typical agent-assisted home sale sold for 11.2% more than sales where a professional wasn’t used. Some of the biggest challenges for homeowners, “for sale by owners” (FSBO), who don’t use the services of a real estate agent are: Pricing their home right, navigating the paperwork and selling within a fixed length of time.*
*2020 National Association of REALTORS® Consumer Profile
Not in all cases, but the majority of the time sellers are eager to sell their home as quickly as possible. This, of course, is dependent on a number of different variables from the home’s initial offering on the market to its settlement date. Some variables include the listing price of the home, the present state of the market, the customized marketing plan used to showcase the property, the contingencies in the sale (such as inspections), the lending approval process and the review of the closing disclosures.
Selling your home quickly is possible and that usually involves making it appealing to prospective buyers. Guided by your REALTOR®, the home should be staged, if applicable, to give the impression it’s move-in ready. When a home has a clean and compelling feel, it welcomes minimal market time.
This is as loaded a question as you’ll find in real estate! One of the goals for any real estate agent is to ensure the seller gets the fair market value of their home. One way to determine a home’s value is to have your agent provide comparable home sales in your area over the past six months or more. This process aids in setting the listing price.
Your agent will also examine the square footage (size) of your home, its age, its neighborhood, its condition, if there have been any upgrades (specifically to the kitchen, bathrooms, flooring or windows), when the roof was installed, the size of the lot, the number of bedrooms and bathrooms and more.
You can also get a true valuation of what your home or investment property is worth in today’s market with our home value estimator!
Generally speaking, the optimal time to showcase a home is late winter or early spring. There are many factors which ultimately determine what the “best time” is for a particular seller. Every life situation is different. Certain sellers find themselves in a variety of circumstances, which may not permit them to hold off their home’s market release. Weather can also play a major role in determining what the optimal time may be. In Northeastern Pennsylvania, typically the months of April and May see the largest increase in housing supply.
Your story for selling your home could be different, and therefore, timing is a conversation you need to be having with your REALTOR®.
There are instances where a fall or winter release are appealing to homebuyers. These buyers are serious about purchasing a home and with less competition from others, your home may be alluring to them. Serious buyers are always lurking! A lower supply of homes (less competition) in the colder months of the year means a higher probability of showings for you, the seller.
Furthermore, if a real estate agent informs you that the colder months are a bad time to sell, you would do best to walk away. Successful real estate agents sell regardless of the time of year or the market conditions. They adapt and adjust; they are up for the challenge!
You want prospective buyers to visualize themselves in your home. Therefore, depersonalizing is usually a wise choice when selling your home. There are certain things you’ll want to refrain from communicating to homebuyers. Your real estate agent will be able to provide perspective on this as well.
As a homeowner, you should also seek to avoid selecting the wrong REALTOR®, overpricing your home, not accommodating showings and being unrealistic when the time comes to negotiate a sale.
You’ll want to include those fixtures, which are attached to the property: built-ins, window blinds, various appliances, etc. If you don’t want something included, you can specify those exclusions in the listing contract or remove the items before the showing period begins. These excluded items can and should appear on the agreement of sale when the time comes.
Today’s homebuyers are well-educated. Many have been actively searching for months online and some have seen their fair share of homes (actively on the market, not selling). Serious buyers, utilizing their real estate agent’s guidance, have a very good idea of market value. Thus, there’s no reason to overprice your home to provide a cushion for the negotiation process. Such a move, would be a pricing error sellers often make. A properly-priced home will sell for close to the list price. Overpricing can actually adversely affect the homeowner, costing him/her more money, time and resources over the long run.
A seller’s concession (aka seller assist) is anything that’ll sweeten the deal as cash back to the home buyer. It’s money paid toward the closing on behalf of the buyer. Generally, this is the legal way to allow buyers to roll their closing costs into their loan. Although sellers are offering what appears to be a gift, they’re actually only providing the assist above what they’re going to net in the deal.
Seller concessions create a situation where the purchase price has now been inflated. This wouldn’t pose a problem, unless the home doesn’t appraise at the higher purchase price. A seller assist can be a significant amount of money and can be the difference between a seller being able to sell their home or a homebuyer being able to afford one.
Commission is always, always negotiable. With that being said, as the cliche goes, “you get what you pay for.” In effect, the seller is paying for the services being offered by the listing agency. If you select an agent based upon a lower commission, you’ll make a critical error toward your success of selling your home. Think about it: If you were forced to work for a lower wage than what you presently earn at your job, would you work as hard?
Putting your home on the market? Eager to sell your house? Clearly define your home’s possible defects (material ones especially) to homebuyers. It’s best to be upfront and honest. Buyers appreciate transparency, not to mention it can save sellers from anxiety and a lawsuit in the future. Give buyers the truest picture of what you’re actually selling, to the best of your knowledge.
A Zestimate, as defined by Zillow, is their “estimated market value for a home, computed using a proprietary formula,…calculated from public and user-submitted data.” Look for your address on their website, you’ll discover your home’s Zestimate. Although the Zestimate algorithm has improved over the years, it still lacks consistent accurate home valuation. And this makes sense, how can artificial intelligence (AI) correctly determine a home’s worth without being on the ground floor?
When attempting to determine your home’s value and price it right, it’s vital that you seek the advice of an experienced REALTOR® who knows your neighborhood well and not some Internet genie.
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